Advanced Manufacturing

Aura Air. The world's smartest air quality platform.

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Meet the Founders

Eldar Shnaiderman and Aviad Shnaiderman

Brothers and co-founders, Eldar and Aviad grew up in a family of HVAC professionals. Eldar is an experienced operations executive with a demonstrated history of working in the electronics manufacturing industry. Aviad has a strong background of executive leadership and holds a Masters of Business Strategy and Entrepreneurship from Ono Academic College. The brothers recently participated in the Upward Labs accelerator in Hartford, focused on real estate and property technology.

Reinventing Air Quality Standards So People Can Breathe Cleaner Air

The Aura device is a data-driven air quality platform based on user behavior algorithm. Aura operates according to four steps: Detection, User Personalization, Filtration and Disinfection, and Data & Real-time Control. A small, cutting-edge device that covers up to 600 sq ft with 2.5 air circulations per hour, Aura Air targets and disinfects 99.9% of viruses, bacteria, mold, and VOCs. It removes gasses and captures 99.9% of airborne particles as small as 0.3 microns, including allergens. Aura Air’s vision is for people to breathe cleaner air. The Aura brand will inspire people to understand, learn, and become aware of the air they breathe daily without any connection to their socioeconomic background.

“Breathing shouldn’t require a second thought.”

Aviad Shnaiderman Co-Founder & CEO

Why Hartford

Hartford, “The Insurance Capital of the World”, is an amazing ecosystem for startups. Aura has had great opportunities to work with leading companies such as Carrier, The Hartford, HSB, UBS, Hilton Hartford, Lexington, and Shelbourne.

Favorite Thing About Hartford

Hartford holds high sufficiency as a global city, as it’s home to the headquarters of many important companies.

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